Optimizing Your ABX – Part 2: With Jon Miller, CMO at Demandbase

In this webchat, Demandbase’s CMO Jon Miller dove into the deeper details of building a comprehensive, ROI driven ABX execution model in terms of what channels to pick along with relevant suggestions on each of their outreach methodologies.

If you missed the first part of this ABX series, back in that session Jon weighed in to share key pointers on the State of ABX in 2023 and Beyond and what it really takes to plan and align ABX strategies and goals.

Download Part 2 of this insightful webchat, where Jon speaks about the steps marketers should take to identify the right channels for their ABX goals with helpful pointers on optimizing campaigns for each.

Key topics covered:

  • Identifying what channels work well for B2B teams
  • Reshaping different channel elements to align to ABX goals
  • Building a strong content strategy around your ABX model
  • Using podcasts, webinars and videos to drive your ABX output


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