Resources - Webinars Archives -

How Master Data Management Can Deliver a Customer 360 Solution

Posted on April 28, 2023May 11, 2023 by Staff Writer

In this webinar, Red Wing Shoes, an American footwear company founded in 1905, and their Director of Enterprise Data & Advanced Analytics will be featured. Learn how this historical company funded a consumer Master Data Management solution in order to: drive ROI for its in-house Marketing, meet regulatory standards, and implement a Consumer 360 solution by integrating with Salesforce. By utilizing Semarchy, this solution became the centralized hub for Red Wing Shoes. In this session,…

Pivot Prepare and Sell in a Recession

Posted on April 28, 2023May 11, 2023 by Staff Writer

Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Budgets are reduced or eliminated. Companies evaluate prospective new technologies with greater skepticism or postpone such investments entirely. With the odds stacked against them, how can salespeople navigate a dicey economy and hit their number during a downturn? Watch this on-demand webinar featuring Jeb Blount, CEO & Founder of Sales Gravy and best-selling author with his newest book, Selling…

Turn-Up in a Downturn How Marketing Teams Can Succeed During an Economic Change

Posted on April 28, 2023May 11, 2023 by Staff Writer

In today’s economic uncertainty, many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it. In fact, Gartner reported that more than 60% of respondents plan to cut Martech budgets, while another 35% are planning massive stack overhauls. So how can your team invest in the best possible MarTech stack, accelerate pipeline, and still succeed in a digital-first world? Watch this on-demand webinar to learn: Today’s common…

Forrester: Cost Savings & Business Benefits of Adobe CCT Webinar On-Demand

Posted on April 28, 2023May 11, 2023 by Staff Writer

Although digital creative applications with freemium pricing models can appear attractive, using them can result in a fragmented toolset with hidden costs. Now, new research from Forrester quantifies that cost, finding that businesses that switch to the integrated tools in Adobe Creative Cloud for teams experience a potential 388% ROI over 3 years. Watch The Cost Savings and Business Benefits of Adobe Creative Cloud for Teams. During this event, Corey McNair of Forrester Consulting discusses…