MTH Tech Stories

MarTech Video Interview with Zeev Neumeier – Inscape Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers Watch Now

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Watch Now

MarTech Video Interview Raffi Bagdasarian – Paket.tv The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. Watch Now

MarTech Video Interview with Peter Crofut – Adswerve Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google’s Platform Marketing Solutions, consulting and providing thought leadership for Google’s Sales teams and largest brands. Watch Now

MarTech Video Interview with Larry Allen – Comcast He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. Watch Now

MarTech Video Interview with Travis Hockersmith – VIZIO The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Watch Now

MarTech Video Interview with Stefan Maris – FreeWheel Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. Watch Now

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. Watch Now

MarTech Video Interview with Sean Muller, Founder & CEO, iSpot Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. Watch Now

MarTech Video Interview With Robert Glazer, Founder And CEO At Acceleration Partners In this MarTech Video Interview with Robert Glazer, Founder and CEO at Acceleration Partners; MarTech Series and Robert spoke about the future of performance marketing, marketing trends that are set to shape the B2B tech marketing segment. Watch Now