itech-webinars Archives -

Optimizing Your ABX – Part 2: With Jon Miller, CMO at Demandbase

Posted on September 7, 2023September 7, 2023 by Staff Writer

In this webchat, Demandbase’s CMO Jon Miller dove into the deeper details of building a comprehensive, ROI driven ABX execution model in terms of what channels to pick along with relevant suggestions on each of their outreach methodologies. If you missed the first part of this ABX series, back in that session Jon weighed in to share key pointers on the State of ABX in 2023 and Beyond and what it really takes to plan and align…

GTM Fundamentals for 2023

Posted on July 17, 2023July 17, 2023 by Staff Writer

In this exclusive webchat hosted by MarTechSeries and Demandbase; Chris Moody, Head of GTM Strategy and Thought Leadership at Demandbase discusses what GTM Fundamentals and Best Practices should take precedence for B2B go-to market and marketing teams. Catch the complete conversation to uncover interesting insights, tips and methodologies that can help you power your GTM processes for 2023 and beyond. Know More

ABX in 2023 and Beyond

Posted on May 31, 2023August 17, 2023 by Staff Writer

Welcome to this webchat on ABX Trends for 2023 brought to you by MarTech Series and Demandbase. Jon Miller, CMO at Demandbase takes the hot seat in this session to share some interesting ABX fundamentals and best practices for 2023 and beyond. In this webchat, Jon discusses: The Evolution of ABM Over The Years…How ABM has evolved into ABX What goals should be met at each stage of the Account-based Marketing cycle Common mistakes made…